(US) Sr. Marketing Manager (1 year contract)

At PointClickCare our mission is simple: to help providers deliver exceptional care. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. Join us in redefining healthcare — so it doesn’t just survive, it thrives.

Requirements

• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
• Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content
• Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality
• Research and refine new marketing approaches to reach and engage key audiences
• Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
• Manage multiple projects and balancing contending priorities in a rapidly changing environment
• Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns.
• Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers.
• Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles.

Benefits

• Paid Time Off
• 401k Matching
• Tuition Reimbursement
• Relocation Assistance
• Generous Parental Leave

Originally posted on Himalayas