Geo Marketing

Pearson

Mexico Remote Marketing 2 days ago via Himalayas

go-to-market geo-marketing regional-marketing campaign-marketing trade-marketing sales-alignment performance-tracking budget-control

Apply for this job → via Himalayas

Job details

Company: Pearson
Location: Mexico
Remote: Yes
Field: Marketing
Source: via Himalayas

Posted April 23, 2026

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About this role

Specialist, Geo Marketing – ELL Mexico

Role Objective
Implement and execute ELL marketing strategies in Mexico, ensuring effective local adaptation, alignment with sales and distributors, and measurable impact on pipeline and revenue.

Role Description
The Specialist, Geo Marketing – ELL Mexico is responsible for the local implementation of marketing initiatives for the English Language Learning (ELL) portfolio, ensuring that global and regional campaigns are effectively adapted and executed within the Mexican market.

This role works closely with sales teams, distributors, assessment, and regional marketing teams (Brazil and ROL), ensuring consistent, timely execution aligned with commercial business objectives.

The position has a strong focus on execution, cross-functional coordination, budget control, and performance tracking.

Responsibilities

Campaign Implementation and Execution

Adapt and implement global and regional campaigns in the Mexican market.
Execute local launches of ELL products and solutions.
Coordinate channel activations with distributors.
Ensure availability and proper deployment of commercial materials.
Coordinate participation in industry events and educational fairs.
Oversee field execution of marketing initiatives.

Commercial Alignment and Sales Support

Work directly with the sales team to ensure campaign alignment.
Support demand generation and sell-in initiatives.
Coordinate actions with strategic distributors.
Identify improvement opportunities based on sales feedback.

KPI Tracking and Budget Control

Monitor key campaign performance indicators (leads, MQLs, influenced pipeline).
Track results and prepare monthly performance reports.
Manage assigned budget and optimize investment.
Recommend improvements based on performance analysis.
Operational Management and Coordination
Develop creative briefs for local materials.
Coordinate with Creative Services and external vendors.
Manage timelines and deliverables.
Utilize tools such as Salesforce, Marketing Cloud and project management systems.

Competencies

Strong organizational skills
Strong execution-oriented mindset
Effective coordination with commercial teams
Budget management and control
Data analysis and KPI tracking
Clear communication and cross-functional collaboration
Proactive mindset with a strong sense of urgency

Required Profile

4–6 years of experience in marketing, trade marketing, or campaign execution
Experience working with commercial teams and/or channel partners
Experience managing multi-channel campaigns
Experience in the education sector (preferred)
Intermediate to advanced English proficiency (ability to interact at a regional level)
High level of operational autonomy
Strong commercial results orientation

Originally posted on Himalayas

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