Paid Ads Specialist

We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.

Requirements

• Develop and execute comprehensive paid advertising strategies aligned with business goals.
• Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
• Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
• Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
• Implement A/B testing and conversion rate optimization tactics to improve results.
• Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
• Partner with content, design, and analytics teams to ensure cohesive campaigns.
• Align paid media efforts with broader marketing and brand initiatives.
• Manage relationships with platform representatives and stay updated on new advertising features.
• Track and analyze campaign performance, identifying trends and areas for improvement.
• Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.
• Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.

Originally posted on Himalayas