Marketing Automation Specialist
Pavago
marketing-automation-jobs
marketing-automation-coordinator
marketing-operations-specialist
marketing-automation
email-marketing
crm
analytics
data-management
Job details
- Company
- Pavago
- Location
- Costa Rica, United States
- Remote
- Yes
- Field
- Marketing
- Source
- via Himalayas
Posted
April 16, 2026
Is the job expired?
About this role
Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms.
Requirements
- Automation Workflows: Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
- Email Marketing: Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
- CRM & Sales Alignment: Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
- Data Management & Segmentation: Clean and maintain lead databases, removing duplicates and outdated contacts.
- Analytics & Reporting: Monitor campaign performance (open, CTR, conversion, revenue impact).
- Continuous Improvement: Stay current on platform updates and automation best practices.
Originally posted on Himalayas
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