Marketing Automation Specialist

Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms.

Requirements

• Automation Workflows: Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Email Marketing: Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• CRM & Sales Alignment: Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
• Data Management & Segmentation: Clean and maintain lead databases, removing duplicates and outdated contacts.
• Analytics & Reporting: Monitor campaign performance (open, CTR, conversion, revenue impact).
• Continuous Improvement: Stay current on platform updates and automation best practices.

Originally posted on Himalayas