Senior SEO Off-Page Specialist

your mission

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. You will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment.

responsibilities

• Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets
• Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners
• Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control
• Monitor competitor backlink profiles and identify gap and opportunity targets
• Audit existing link profiles, flag toxic or risky links, and manage disavow where needed
• Report on off-page performance and its impact on rankings and organic growth
• Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals

requirements

• English as first language or C2 level
• 3+ years in off-page SEO, ideally in iGaming or sports betting
• Strong command of on-page optimisation and search intent
• Proficiency in keyword research and structured briefs
• Familiarity with Ahrefs or equivalent tools

• A second language

benefits

• 40 days of holidays of your choosing (take only the bank holidays you want!)
• Flexible working hours
• Yearly bonus based on performance
• Health Insurance allowance
• Sports Allowance
• Work from Home Allowance

Originally posted on Himalayas