Numrah

Director of Mobile Games User Acquisition

Numrah

United States Remote Marketing 1 day ago via Himalayas
director-of-mobile-development mobile-user-acquisition-manager user-acquisition mobile-games meta-ads google-uac ltv-modeling cohort-analysis campaign-architecture

About this role

We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.

Requirements

  • 5+ years in mobile UA, with at least 2 years in a lead or director-level role
  • Proven track record scaling a mobile game profitably β€” Tier 1 and/or Tier 2 markets, with clear ROAS discipline
  • Deep platform expertise in Meta Ads and Google UAC β€” campaign architecture, bidding logic, creative testing frameworks
  • Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
  • Experience managing or mentoring UA specialists and reviewing their work at a strategic level
  • Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
  • Ability to communicate UA strategy clearly to non-UA stakeholders β€” product, finance, leadership

Originally posted on Himalayas

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