Senior Marketing Strategy & Planning Manager

Welcome to Glow25!

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We’re excited to meet you!

These are our current challenges and future goals:

As Senior Marketing Strategy & Planning Manager (all genders), you take on a central role in our CRM & Retention Team. You combine strategic thinking with commercial understanding, ensuring that our campaigns are not only well-planned but also measurably successful. You know which levers truly drive growth and take pleasure in turning ideas into concrete results — across the entire customer journey, with a clear focus on our CRM channels: Email, WhatsApp, and SMS.

This is where we need your support:

• You develop a consistent campaign strategy based on our business objectives, translate these into a clearly prioritized marketing calendar, and ensure that all measures are consistently aligned with revenue growth — with a particular focus on our CRM channels Email, WhatsApp, and SMS.
• You plan and manage commercial campaigns and events holistically, ensure early alignment between all teams involved, and make sure that key initiatives receive the necessary priority across the entire organization.
• You define clear goals, KPIs, and budgets for each campaign, take ownership of operational steering across all involved functions, and ensure a clear assignment of tasks and responsibilities.
• You identify risks early and proactively develop countermeasures to minimize challenges arising from market changes, internal dependencies, or operational hurdles.
• You evaluate campaign results against defined KPIs, conduct structured post-mortem analyses, and develop best practices and playbooks for recurring campaign formats and seasonal sales events.
• You continuously analyze market trends, customer behavior, and competitor activities, using these insights to identify new growth opportunities and further develop our strategy.
• You create well-founded performance analyses, derive concrete recommendations for action, and communicate these clearly and accessibly to relevant stakeholders.

You have the following experience:

• You have strong English skills, both written and spoken. German is a great plus.
• You bring several years of experience in strategic marketing planning and project management, ideally in a DTC or e-commerce environment.
• You can demonstrate proven success in developing and managing campaigns that had a direct impact on revenue and performance.
• You have a deep understanding of CRM and retention mechanics and experience in developing and optimizing campaigns along the customer lifecycle.
• You think commercially, prioritize by impact, and understand which levers truly drive growth.
• You work in a structured, analytical, and decisive manner while remaining pragmatic in execution.
• You possess strong communication skills and are able to lead, challenge, and align diverse stakeholders toward shared goals.

That's something you can look forward to:

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
• Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows – you choose what works best for you.
• Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
• Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.
• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
• Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
• Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.
• Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
• Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Yay! You've made it this far!

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.

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