Social Editor, Family Style: Freelance
Complex
About this role
Company And Culture
About Family Style
Family Style is a cultural platform at the intersection of food, fashion, and youth culture
What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.
We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.
We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of:
• editorial
• content creation
• culture
You will help shape the voice, the content, and the conversation.
What You'll Do
Food media / reporting
Educational content
Original video
Memes
• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware, and internet fluent
• Ensure everything we post feels intentional, relevant, and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)
• Balance content across key pillars:
• React quickly to cultural moments
• Food culture (chefs, restaurants, trends)
• Internet culture (memes, tone, pacing)
• Youth culture at large
• Work with our designers, editors, and leadership
• Help source chefs, collaborators, and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing
• Double down on what works
Who You Are
- 2-3 years of social media and editorial experience with a publisher or brand
- A deep understanding of the Complex content, voice, and tone
- Strong understanding of food and restaurant cultur
- Positive, intuitive, proactive, and collaborative team player
- Strong writing and communication skills, proofreading experience, and quick decision-making skills
- Ability to shoot and edit content independently
- Willingness to appear on camera in social media content.
- Must be willing to work nights and occasional weekends/holidays for coverage of live events
- Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music.
- Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
- Extensive knowledge of culture and proven track record in driving audience and consumer action on social
- Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
- Self-management skills + take charge attitude
- Proficient in Adobe Creative Suite and Premiere Pro
- Possesses an entrepreneurial spirit
- Thinks strategically and analytically
- Pushes for creative and out-of-the-box ideas
- Action-oriented
- Drives results
- Cultivates innovation
Core Competencies
Originally posted on Himalayas
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