Digital Marketing & Social Media Coordinator

An exciting opportunity exists to work closely with a dynamic, fast-growing Australian business across multiple brands, including Harrington Road, personal brands, and a boutique accommodation business.

This role sits at the intersection ofdigital marketing, content execution, and operational systems.

You will work directly with the founders to execute content, manage digital presence, and help build more efficient, system-driven ways of operating across the business.

This is not a traditional VA role.

We are looking for someone who canexecute, think in systems, and continuously improve how things are done.

Reporting to the Directors, you will be a self-starting, highly organised professional with experience working in a virtual environment.

You will have strong social media and design capability, a passion for digital marketing, and a high attention to detail, with a clear understanding of quality and consistency.

Primary Focus Areas

1. Social Media & Content Execution

Strategy & Planning

• Support development and implementation of social media strategy
• Define and track key social media KPIs
• Stay up to date with social media trends, tools, and best practices

Content Creation

• Create, develop, and deliver content across multiple platforms
• Repurpose long-form content into short-form content
• Assist in developing consistent, on-brand visual content (Canva or similar)
• Coordinate or complete basic video and reel editing

Execution & Management

• Manage and schedule content across LinkedIn, Instagram, TikTok, and other platforms
• Manage content calendars across multiple brands
• Monitor engagement, comments, and key interactions
• Support ongoing growth and optimisation of social media presence

2. Systems, AI & Workflow Optimisation (Core to the Role)

This is a key differentiator of the role and a core focus area.

Systems & Process

• Build and document systems, workflows, and SOPs using AI tools
• Identify inefficiencies and improve processes
• Implement tools, automation, and AI to streamline operations
• Improve how content and operations are managed over time

AI & Automation

• Use AI tools (beyond ChatGPT) to improve speed and quality of work
• Identify repetitive tasks and opportunities for automation
• Contribute to building scalable, system-driven ways of working

Supporting Responsibilities

CRM & Communication Support

• Manage and update CRM (GoHighLevel)
• Maintain databases and contact records
• Assist with email communications and follow-ups
• Support newsletter creation and coordination

General Administration

• Calendar and inbox support
• Appointment scheduling
• File management and organisation (OneDrive)
• General administrative support as required

Requirements

• Minimum of 3 years of relevant experience
• Degree qualified (preferred)
• Excellent communication skills (written and verbal)
• Experience across:
  • Microsoft Office (Outlook, Word, Excel, PowerPoint)
  • OneDrive
  • Canva
• Strong social media and content experience across platforms
• Proactive, organised, and process-oriented
• Strong time and task management skills
• High attention to detail